With over 13 years in the design and marketing industries, Mac Ley has directed a variety of projects from branding and corporate identity to e-marketing strategies, advertising campaigns and website design. She is challenged daily to help companies find themselves and communicate their brand to targeted markets.
Well-versed on print and web industry best practices, she has cultivated relationships with printers, photographers and other vendors, allowing her to negotiate best rates and secure phenomenal turnaround times, which puts her projects at the head of the queue. She executes effective e-marketing campaigns by optimizing email lists, messages and design, and she analyzes user behavior and measures corresponding web traffic and analytics to recommend next steps.
Mac's clients range from healthcare providers, financial institutions and software developers to U.S. government and military, and non-profit and special interest associations. She inspires creative teams and provides clear leadership and vision to engineer and design marketing strategies and branding campaigns that produce results and increase return on investment.
